Why Barcelona will be wearing Drake’s OVO branding against Real Madrid on Sunday.
Barcelona signed a sponsorship agreement with Spotify earlier this year to take Rakuten’s place as their primary shirt sponsor. According to the arrangement, the Catalans will occasionally wear special edition kits bearing the logos of musicians who are featured on Spotify.
And with the club officially announcing that Drake’s OVO (October’s Very Own) owl branding will appear on the front of their home uniform for this weekend’s La Liga match against Real Madrid, he is now poised to become the first artist to be featured on a Barcelona shirt.
In honor of Drake, who became the first artist on Spotify to reach 50 billion streams, the Barcelona uniform will feature his emblem front and center during Sunday’s illustrious El Clasico match at the Santiago Bernabeu.
Our partnership with Spotify extends beyond a purely business arrangement. Through this partnership, which combines music and sports, we hope to strategically stir up feelings of emotion, said Juli Guiu, Barcelona’s vice president of marketing.
For the first time in our history, Drake, a globally renowned musician, will take the place of our key sponsor’s name on the front of the shirt.
“This effort demonstrates our ability to develop into a distinctive platform to provide experiences that enable us deepen our connections with our followers while engaging with new audiences globally.”
The first OVO-branded jersey with the number 50 on the back was opened by Drake.
“FC Barcelona will wear the OVO owl at El Clasico on Sunday to honor being the first artist with 50 billion Spotify streams… Despite how it feels, this is real, he stated on his social media.
Sunday afternoon in the Bernabeu, the first El Clasico of the year pits Barcelona against Real Madrid.